An information processing apparatus for generating a virtual camera path by interpolation using a plurality of key frames to be a reference in the virtual camera path that indicates a path of a position of a virtual camera, comprising: a designation unit configured to accept a key frame designation operation in accordance with a user operation; a specifying unit configured to specify the number of frames between a first key frame that has already been set and a second key frame designated by the user operation; a change amount specifying unit configured to specify an amount of change per unit of time of a virtual camera parameter between the first and second key frames based on the number of frames specified by the specifying unit; and a notification unit configured to notify, to a user, the specified amount of change.