A system and method for chat-based studies utilizing a plurality of users may be provided, utilizing at least one chat room processor and a plurality of remote processors. The chat room processors may be configured to receive a chat room template, create a plurality of chat rooms based on the chat room template, assign participants to one chat rooms, provide instructions associated with the chat room when all participants are present, provide questions or prompts at times defined by the chat room template or when conditions defined by the chat room template are met, collect all messages received from each participant, and storing information that includes the message, a time stamp the message was sent and/or received, and at least one unique identification code associated with the participant sending the message. The remote processors are each configured to connect a participant to the system, receive and display instructions, receive and display questions or prompts, receive and display messages from other participants in the same chat room, receive input responsive to the first question or prompt after a message from another participant has been displayed, and send the input as a message to the chat room.