A computer implemented method, system and program product is provided for linguistic alignment in specific user targeted messaging. In one embodiment, new and previously existing data about a specific user is analyzed and personality insights are determined. Location of the user is also determined. Using this location and collected data and personality insights, a multilayered set of linguistic preferences is determined for the specific user. This set is used to customize a message for the specific user based on the linguistic set and ultimately a message is sent to the specific user using a selected messaging channel.