Intelligent bandwidth prioritization and allocation are provided. Data about a local network and devices connected to the network may be collected, monitored, measured, and tracked over time for generating a profile about a subscriber. For example, the profile may comprise a data-based representation of the data transmission capabilities and data usages and behaviors associated with the subscriber network that can be used for identifying network performance issues, to determine traffic classification, classification criteria, and priority values for automatically classifying traffic flows, and to determine bandwidth allocation rules, optimizations, and other traffic management instructions that can be automatically implemented by the access point to optimize performance of data flows.