Disclosed are systems, methods, and computer-readable storage media to provide for progressive display of attachments on a mobile device. In some aspects, a method includes determining a sequence of media for presentation to a user, determining to insert new media between two media of the sequence of media. In some aspects, the new media may be a short form video. The method may further include receiving touch screen input while presenting the new media, and presenting additional media in response to the touch screen input. In some aspects, the additional media may be a long form video. In some aspects, additional input may be received while the additional media is presented. The new input may request a further media be presented. The further media may be a software installation dialog or a web page.