A temperature control method and an electronic cigarette. The method includes: when an electronic cigarette is in a temperature holding mode, obtaining a first holding temperature corresponding to the current temperature holding mode; adjusting the holding temperature of the electronic cigarette from the first holding temperature to a second holding temperature according to adjustment reference information; and adjusting the temperature of the electronic cigarette to the holding temperature. The present application solves the problem of a few heating modes of electronic cigarettes in the prior art, and increases heating modes of electronic cigarettes.