The subject disclosure provides techniques for enriching user reviews and providing improved user recommendations using data collected by autonomous vehicles (AVs). In some aspects, a process of the disclosed technology includes steps for receiving a ride request wherein the ride request specifies a pick-up location associated with a user identifier (ID), navigating an autonomous vehicle to the pick-up location to provide ride service for a user associated with the user ID, and receiving review information from the user, wherein the review information relates to a product or service consumed by the user. In some aspects, the process can also include steps for associating the review information with the user ID, and enriching the review information using trip information associated with the user ID. Systems and computer-readable media are also provided.