A cross-entity and cross-retailer platform is provided that captures transaction data, indexes, and stores the data in a cloud-accessible data store. A service is provided that custom processes retailer and entity-defined workflows based on purchase transactions using the data store. The service also generates and maintains correlations between items, the transactions, geographical locations, retailers, and stores of the retailers. The correlations are provided as timely retail recommendations to the retailers and entities for suggested changes that are likely to optimize purchase transactions. The entities may comprise manufacturers of an item, a supplier of the item, a distributor of the item, and a Consumer Packaging Goods (CPG) company of the item.