A target object controlling method, apparatus (2), electronic device, and storage medium. The method includes in response to a movement control operation triggered for a target object in a real scene image, determining a control direction corresponding to the movement control operation (101); obtaining a photographing direction of the real scene image (102); and controlling the target object to move in the real scene image according to the control direction and the photographing direction (103). The target object controlling method can effectively solve the problem in the prior art that when the photographing direction of the real scene image changes, a direction deviation occurs in controlling the target object to move in the real scene image, and can also effectively improve the operation performance of the target object in the real scene image, bringing a better manipulation experience for a user.