One embodiment comprises a non-transitory, computer-readable medium embodying thereon computer-executable instructions for receiving a document design, generating a conversation-enabled document from the document design, exposing the conversation-enabled document on a conversation channel, receiving a participant response, updating the conversation-enabled document based the participant response, and rendering a communication page on a second channel using the updated conversation-enabled document. The document design comprises a page template and a conversation template. The page template specifies content of the communication page and a variable to be populated with a first variable value. The conversation template defines a state machine for an automated conversation, the conversation template specifying a variable to which the participant response is to be written.