A transmission control method and an apparatus of multimedia streaming data are provided. The method includes, when an edge server is to transmit a data packet of a video requested by user equipment to the user equipment, and it is a first time that the edge server transmits the data packet according to the request, filtering, by the edge server, the data packet, and transmitting the filtered data packet to the user equipment, otherwise, directly transmitting the data packet to the user equipment, wherein the video includes an on-demand video and a real-time video, and playing, by the user equipment, the video directly according to the received data packet.