A lighting control method includes: receiving light-emitting color data, the light-emitting color data including color values corresponding to a plurality of preset light-emitting channels; determining at least one additional light-emitting channel other than the plurality of preset light-emitting channels among the actual light-emitting channels of a lighting device; generating a color value of the additional light-emitting channel according to color values of the plurality of preset light-emitting channels in the light-emitting color data, and using the color values corresponding to the plurality of preset light-emitting channels and the additional light-emitting channel as target light-emitting color data; and transmitting the target light-emitting color data to each lamp bead chip in the lighting device to control corresponding lamp beads to emit light according to the color values corresponding to the actual light-emitting channel to which the lamp beads belong.