An information processing method and apparatus in a game, a mobile terminal, and a storage medium are provided. The method includes that: at least one virtual character is controlled to enter a continuous building mode in response to a trigger event for starting the continuous building mode; at least one model selection control is provided on a GUI, and each of the at least one model selection control corresponds to different models to be built, and at least one model selection control is configured to receive a first touch operation and determine a model to be built corresponding to the first touch operation; and when determining that at least one virtual character satisfies a preset condition, a building corresponding to the model to be built is built in at least one first building area in a game scene.