A method and a related station for applying a sensing device to a tyre are described. A tape-shaped support with removably fixed sensing devices is advanced, to feed the sensing devices in sequence. A handling device is then rigidly coupled to a sensing device, maintaining at least a portion of an adhesion surface of the sensing device removably fixed to a support. The sensing device is then completely separated from the support, taken away by the handling device, and applied to an inner surface of a tyre by the handling device.