Theater designs including social media, and theater entrances configured to draw patrons into a main area of the theater including an entrance having a curved wall and curved walkway having a horizon drop-off for display of content related to a motion picture or other feature to be shown in the theater. The content may be interactive or otherwise linked to patrons passing a hallway including the curved wall. Spatialized sound corresponding to the video “moves” with objects in the video and with patrons as they traverse walkway.