The present disclosure provides new and innovative systems and methods for publishing standardized data in a variety of formats. In an example, a computer-implemented method includes obtaining source data, wherein the source data is in a standardized format, obtaining target platform data comprising a target platform address and a target format, generating a directory structure based on the source data and the target format, generating target data based on the source data and the target format, wherein the target data is in the target format, packaging the target data in the directory structure, generating instructions based on the target platform data and the packaged data, and transmitting the packaged data and the instructions to a third-party server system identified by the target platform address.