• Patent Title: Limiting provision and display of redundant digital components on a client device
  • Application No.: US17428764
    Application Date: 2020-11-23
  • Publication No.: US11886524B2
    Publication Date: 2024-01-30
  • Inventor: Victor CarbuneMatthew Sharifi
  • Applicant: Google LLC
  • Applicant Address: US CA Mountain View
  • Assignee: Google LLC
  • Current Assignee: Google LLC
  • Current Assignee Address: US CA Mountain View
  • Agency: Fish & Richardson P.C.
  • Priority: RO 02252020 2020.04.27 RO 02822020 2020.05.22
  • International Application: PCT/US2020/061767 2020.11.23
  • International Announcement: WO2021/221718A 2021.11.04
  • Date entered country: 2021-08-05
  • Main IPC: G06F16/9538
  • IPC: G06F16/9538 G06F9/50 G06F9/451
Limiting provision and display of redundant digital components on a client device
Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for limiting provision and display of redundant digital components on a client. Methods can include storing, by a client device, a list of digital components specifying digital components available for provision to the client device. For a first digital component received within a first application, the client device detects a set of signals specifying a first user interaction with the first digital component and a second user interaction with content provided in response to the first user interaction. Based on whether an affirmative user action was performed, the client device can modify the list of digital components. When a request to access a content page within a second application is received, the client device can receive the second digital component, which can be selected from among digital components included on the modified list of digital components.
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