The instant invention provides a Dynamic Enterprise Application Platform and a method accordingly for development of application software in a computer system in which users develop application software for their enterprise without the assistance of software consultants. The platform comprises an Enterprise Software Design Model which works with and an Enterprise Software Engine. Data and information gathered by users are configured by the Enterprise Software Design Model and saved into database in the Enterprise Software Engine. The Enterprise Software Engine performs a mapping and reduction procedure to create functional enterprise software application using visual editor with drag and drop interface.