The invention is related to pairing a customer with the best service provider upon a selection from the customer in on-demand transportation service. A platform in the invention provides a graphical representation of the electronic interface displaying sets of indicators that reflect transportation service relevant data corresponding to each of the available service providers and containing two or more identifications through at least a Global Positioning System (GPS) receiver. The display is corresponding to the one or more inputs provided by the customer to the two or more search parameters including a maximum number of available service providers and at least one of the following groups comprising the one or more available service providers within a time span or a distance span for arrival to a pick-up location of the customer. The sets of indicators corresponding to each of the available service providers that match the preset preferences.