A method for execution by a marketplace server begins by receiving an indication of an intention to utilize an exchange item to support a purchase transaction associated with a computing device, where the exchange item is associated with an exchange item rule set. The method continues by determining one or more exchange items associated with the computing device and determining purchase requirements of the purchase transaction. The method continues by identifying alternative exchange items to potentially support the purchase transaction based on the purchase requirements, the one or more exchange items, and the exchange item rule set. The method continues generating a list of exchange item utilization solutions to support the purchase transaction. The method continues by the marketplace server sending the list of exchange item utilization solutions to the computing device.