Techniques are disclosed for implementing digital traffic data for analysis. In some examples, a telecommunications network determines an identity of a user associated with a user device that communicates with the telecommunications network. The telecommunications network identifies a physical location of the user device based on the user device communicating with a first transceiver of the telecommunications network. Then, the telecommunications network determines that the physical location of the user device corresponds to a first commercial location, and stores an indication that the user has visited the first commercial location.