Invention Grant
- Patent Title: System and method for targeting advertisements
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Application No.: US17538607Application Date: 2021-11-30
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Publication No.: US11887158B2Publication Date: 2024-01-30
- Inventor: Justin Evans , Tyler Liebowitz
- Applicant: Zeta Global Corp.
- Applicant Address: US NY New York
- Assignee: Zeta Global Corp.
- Current Assignee: Zeta Global Corp.
- Current Assignee Address: US NY New York
- Agency: Schwegman Lundberg & Woessner, P.A.
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06Q30/0251
Abstract:
Methods and systems for performing targeted advertising are described. Relative concentration of consumer types in the audience of particular media content is determined by measuring the coincidence of key values identifying certain consumer types, and other key values identifying audiences of particular media content, in a database.
Public/Granted literature
- US20220084068A1 SYSTEM AND METHOD FOR TARGETING ADVERTISEMENTS Public/Granted day:2022-03-17
Information query
