System and method for imaging-based quality assessment of raw produce loads, including an imaging structure comprising a mounting beam, light sources; optical sensors, and additional sensors; wherein the mounting beam is configured to allow vertical, lateral and/or longitudinal and movement of the measurement chamber. The system also includes a processing unit configured to control the vertical, lateral and/or longitudinal movement of the measurement chamber relative to the mounting beam, control opto-mechanical parameters of the optical sensors, control the position, orientation, light projection and/or light intensity of the light sources; trigger signal acquisition, receiving and fusing spectral data from the optical sensors with data from the additional sensors; and feeding the fused data into machine learning algorithm and/or big-data analytics model, to derive internal and/or external quality attributes of the produce.