Systems, apparatus, and methods related to an automated footwear platform including motor control techniques. The motor control techniques can include operations such as segmenting a pre-defined travel distance, defining a plurality of moves, creating a plurality of motion profiles, and commanding movements. The plurality of moves can utilize the segmented travel distance for a drive mechanism associated with the footwear platform. Each motion profile of the plurality of motion profiles can include one or more moves from the plurality of moves. Commanding movement of the drive mechanism can be based on selection of one or more motion profiles from the plurality of motion profiles.