Provided is an image processing apparatus for extracting embedded information from a printed document, including: a first obtaining unit configured to obtain a printing method of the printed document; a second obtaining unit capable of obtaining first image data by reading the printed document while applying light to the printed document; a third obtaining unit capable of obtaining second image data by reading the printed document without applying light to the printed document; and an extraction unit configured to extract the embedded information by using at least one of the first image data and the second image data according to the printing method obtained by the first obtaining unit.