An engagement estimation apparatus includes an acquisition unit configured to acquire, for each measurement section after an instruction of a start of a view of an video delivered through a network, any of a parameter related to a coding quality of the video in the measurement section and a parameter related to a viewing state of the video in the measurement section, and an estimation unit configured to calculate an estimation value of an index for evaluation of engagement for each measurement section based on a parameter acquired by the acquisition unit in the measurement section. Thus, it is possible to estimate engagement based on parameters that can be observed in a terminal.