The invention relates to a product pallet (10) comprising an autonomous module (20), which has a smartphone-seeking module (24), by which the presence of smartphones in the vicinity of the product pallet (10) can be detected, and a transmission module (22), by which data can be transferred over a data network. The invention also relates to a method for establishing the position of a product pallet (10) in a shop, wherein, in a first step, a module (20) provided on a product pallet (10) detects which smartphones are located in the vicinity of the product pallet (10), and, in a second step, a decision is made in an automated manner as to whether the product pallet (10) is located on a shop floor of a shop or in the shop stockroom depending on the number of detected smartphones.