A printing device produces a printed matter by using a template including at least one text object each having any one of a plurality of attributes including a first attribute in which text content is freely input and a second attribute in which text content is selectively input from a plurality of character options. The printing device includes a control device configured to execute: acquiring the template from an external device; specifying one target text object; acquiring character data input by voice or text-converted by voice recognition; identifying an attribute of the target text object; and when the attribute is identified as the first attribute, assigning the acquired character data to the target text object as a character string, and when the attribute is identified as the second attribute, assigning a character string included in a character option corresponding to the acquired character data to the target text object.