A printing device for printing on a label sheet includes a first print head to perform printing on a first side of a label sheet being conveyed along a conveyance path. The label sheet is interposed between the first print head and a first roller. A second print head is upstream of the first print head and performs printing on a second side of the label sheet. A second roller is adjacent the second print head across the conveyance path. A cutter is downstream of the first print head to cut off a first portion of the label sheet. A processor is configured to cause the label sheet to be conveyed in a second direction after the first portion is cut off from the sheet so that the cut end of the sheet reaches the first print head.