Provided are a vehicle control device, a vehicle control method, and non-transitory storage medium. The vehicle control device includes: an acquisition part, acquiring a positional relationship between a vehicle and a lane; a control part, performing in-lane travel control that causes an actuator included in a steering device of the vehicle to output a force for causing the vehicle to travel in the lane within a range not exceeding an upper limit based on the positional relationship; and an upper limit adjustment part, adjusting the upper limit in a predetermined case, in which the upper limit adjustment part switches a change rate of the upper limit in response to a change of state of an operator that accepts a steering operation performed by an occupant of the vehicle.