An analytics system is operable to receive a first plurality of query requests from a plurality of requesting entities. Query pricing scheme data is automatically generated based on the first plurality of query requests. A second plurality of query requests are received from the plurality of requesting entities. Query cost data is automatically generated for each of the second plurality of query requests by utilizing the query pricing scheme data. The query cost data for each of the second plurality of query requests is transmitted to a corresponding one of the plurality of requesting entities.