This application discloses a map display method and apparatus, where the method includes: obtaining an initial image, where a first road is included in the initial image. The initial image is divided into a first sub-image and a second sub-image, where the first road is not included in the first sub-image, and the first road is included in the second sub-image. The first sub-image is mapped to a first plane of a transition model, and the second sub-image is mapped to a second plane of the transition model, where there is an included angle between the first plane and the second plane, and the first plane is parallel to a screen of a display device. The second plane is controlled to move by means of the transition model, until the included angle is reduced from a first angle to a second angle, and a three-dimensional map display animation is obtained.