Various embodiments for a system to utilize user's location pattern as an authentication parameter are disclosed. An embodiment operates by retrieving a location history of a user based on past locations of a user equipment (UE) device at various times and traffic data associated with the location history. A request to access a protected application is received and a present location of the UE device at a time associated with the request is determined. A locational pattern is generated based on both the location history of the user and the traffic data. The present location of the UE device is compared with the locational pattern, and it is determined that a level of authentication necessary to grant access to the protected application is satisfied based on both the comparing and a determination that the present location falls within the locational range generated based on the traffic data.