A method and device are disclosed for driving a fish tape. In some embodiments, a portion of the fish tape is loaded into a driver device. Optionally, an actuator connected to the driver device moves the tape longitudinally with respect to the driver device. For example, a distal portion of the tape and/or a distal tip thereof is driven out from and/or into an exit opening of the driver device. Optionally by retaining exit opening of the driver device near an opening of a conduit, the driver drives the distal tip of the tape into or out of the conduit. In some embodiment the tape is driven by a friction wheel. In some embodiment, power is supplied by a power tool (e.g. a power screwdriver) that is reversibly attached to the driver.