Techniques are disclosed for automatically executing scripts for event in response to user activity within the event. A server executing a video conferencing service, receives meeting scheduling information and a set of user-specified scripting information from a user requesting to generate an event. In response to receiving a request from user device to access the event, the server causes display of an event interface to the device, the displayed interface including indications of sub-groups of a group of users accessing the conferencing service via a plurality of user devices and an indication of a video feed of a user in the group of users that is currently active. In response to one or more triggers corresponding to the event, one or more scripts are executed for the event, where executing the one or more scripts includes altering the displayed interface.