A supply-demand control device is configured to: set, for each priority rank defined in advance, an allowable limit within a range of a value set for a higher priority rank than the each priority rank, the allowable limit indicating an upper limit of the power or the energy allowed to be supplied in response to a demand of the each priority rank while the power or the energy supplied in response to a demand of the higher priority rank is secured; detect the demand for the power or the energy, which occurs in the industrial product; and allocate, in order of the priority rank, the power or the energy supplied from a predetermined supply source in response to the detected demand, such that the supplied power or energy is equal to or lower than the upper limit indicated by the allowable limit set for the each priority rank.