A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform certain acts. The acts can include determining an estimated arrival time of a user at a physical store. The acts also can include generating an estimated wait time using a machine learning model and based on input data comprising the estimated arrival time and dynamic wait time data for the physical store. The acts additionally can include sending the estimated wait time to at least one of the physical store or a mobile device of the user. Other embodiments are disclosed.