Methods of manufacturing articles of footwear include providing articles to a customer, receiving evaluations of one or more structural characteristics of the articles, and making new customized articles for the customer based on the evaluations of one or more structural characteristics. The method can be conducted as a cycle that is repeated each time the customer buys a new pair of footwear. Systems for manufacturing customized articles of footwear include: a computing system that receives input including a customer-selected evaluation of one or more structural characteristics of an article of footwear, wherein the article of footwear includes a first sole member with a first structural characteristic having a first value; and a second sole member for a second article of footwear, wherein a surface of the second sole member is modified to include a first pattern of apertures and/or incisions based on the customer-selected evaluation of the first structural characteristic.