The present invention relates to a pedestrian device and a traffic safety assistance method which can effectively and properly support pedestrian's safety confirmation by utilizing vehicle-to-pedestrian communications and an AR device. A pedestrian device of the present invention includes: an ITS communication device 21 (pedestrian-vehicle communication device) configured to perform vehicle-to-pedestrian communications with an in-vehicle terminal 2; a processor 32 configured to determine if there is a risk of collision based on information transmitted to and received from the in-vehicle device, and control provision of an alert to a user of the pedestrian device; and an AR display 26 for displaying a virtual object overlaid on a real space which can be seen by the user, wherein the processor controls display of the virtual object (virtual terminal) on the AR display as an alert operation to provide an alert to the user.