Technologies for providing augmented reality wayfinding experiences in ridesharing applications are provided. In some examples, a method for providing augmented reality wayfinding experiences can include determining a first location of an autonomous vehicle (AV) relative to a second location of a client device associated with a user that requested a ride from the AV; based on the first location of the AV relative to the second location of the client device, determining a direction from the second location of the client device to the first location of the AV; presenting, at the client device, a feed from a camera sensor associated with the client device, the feed including a local scene captured by the camera sensor; and presenting a virtual content overlay on the feed, the virtual content overlay including an indication of the direction from the second location of the client device to the first location of the AV.