Provided is a wireless communication apparatus wherein channel estimation accuracy is improved while keeping the position of each bit in a frame, even when a modulation system having a large modulation multiple value is used for a data symbol. In the wireless communication apparatus, an encoding section encodes and outputs transmitting data to a bit converting section, and the bit converting section converts at least one bit of a plurality of bits constituting a data symbol to be used for channel estimation, among the encoded bit strings, into ‘1’ or ‘0’ and outputs it to a modulating section. The modulating section modulates the bit string inputted from the bit converting section by using a single modulation mapper and a plurality of data symbols are generated.