There is provided an image capturing apparatus. A shooting control unit carries out continuous shooting. A detection unit detects, from an image obtained through the continuous shooting, a plurality of object classes. The object classes are organized hierarchically according to a hierarchical structure in which an object class in a higher hierarchy level contains an object class in a lower hierarchy level. A selection unit selects a specific hierarchy level on the basis of a predetermined selection criterion. A notification unit notifies a user of one or more of the plurality of object classes, with priority given to an object class belonging to the specific hierarchy level.