A method of recommending an unplayed game application to a user includes obtaining a game history associated with a user profile, wherein the game history includes at least one game record of a game application the user profile has been used to play, and evaluating the game history to obtain a plurality of game events associated with a game application of the game history. The method further includes accessing a table of tags associated with the plurality of game events associated with the game application, aggregating a plurality of tags in a tag list in the user profile based at least partially on the table of tags and the plurality of game events, and presenting to the user a recommendation of an unplayed game application based at least partially on the plurality of tags.