Provided is a content playback program and a content playback device that are capable of selecting a “favorite character” of a user as an application launcher icon, in accordance with the user's progress status of a game. The user selects a single character that is a favorite character from among characters for each of which an already-obtained flag and an icon-setting flag are both set to logical “true”, thereby making it possible to set an icon of the favorite character as a game-application launcher icon on a menu screen displayed by an application launch processing unit.