Invention Grant
- Patent Title: Content modification system with viewer behavior-based content delivery selection feature
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Application No.: US17932323Application Date: 2022-09-15
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Publication No.: US11922458B2Publication Date: 2024-03-05
- Inventor: Matthew George Grover
- Applicant: ROKU, INC.
- Applicant Address: US CA San Jose
- Assignee: Roku, Inc.
- Current Assignee: Roku, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Sterne, Kessler, Goldstein & Fox P.L.L.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/0241 ; G06Q30/0242 ; G06Q30/0272 ; G06Q30/0273 ; H04N21/81
Abstract:
A method includes determining, by a computing system, a probability of whether at least a threshold portion of a particular advertisement will be presented on a particular content presentation device, and a cost associated with presentation of the particular advertisement on the particular content presentation device. The computing system calculates an expected revenue associated with presentation of the particular advertisement based on the probability and the cost. When the expected revenue exceeds a threshold revenue, the computing system communicates the particular advertisement to the particular content presentation device.
Public/Granted literature
- US20230010310A1 CONTENT MODIFICATION SYSTEM WITH VIEWER BEHAVIOR-BASED CONTENT DELIVERY SELECTION FEATURE Public/Granted day:2023-01-12
Information query
