A generative content system is disclosed. According to implementations, the generative content system generates literal representations of an environment based on data collected from a plurality of data sources that are selected in correspondence of the environment. In embodiments, the literal representations are used to generate a 3D rendering of the environment. In some embodiments, the generative content is used to support a location-based service system that locates devices based on a literal representation of an area as represented by the signal strengths observed throughout the area.