A computer implemented method for generating a region of interest on a digital image of a sidewall of a tyre, the sidewall having one or more embossed and/or engraved markings, is provided. The method comprises generating a histogram of oriented gradients feature map of the digital image, inputting the histogram of oriented gradients feature map into a trained convolutional neural network, wherein said trained convolutional neural network is configured to output a first probability based on the input histogram of oriented gradients feature map that a region of pixels of the digital image contains the embossed and/or engraved markings, and if the first probability is at or above a first predetermined threshold, accepting said region of pixels as said region of interest.