An alert control apparatus includes: an alert control unit to issue a first alert to an occupant in a moving body if an object in a particular category is present within a region to which the moving body is headed, and issue a second alert to the occupant if an object in a category other than the particular category is present within the region; a reception control unit to perform, when the moving body enters a new movement section on a movement route, control for receiving a category of an object present within the new movement section from an external apparatus. If there is an object for which an alert is to be issued during movement within the new section, the alert control unit, based on the category received from the external apparatus, controls as to which of the first and second alerts is to be issued.