The described technology is generally directed towards configuring a client device with client configuration data based on client context data. The configuration data can include endpoints of various services to which the client can connect that are appropriate for the client device based on the client context data, along with dimension information (route key values) for connecting to each such service. For example, a roaming client device can be given an endpoint and dimension information to connect to a content service in the roaming region, with a different endpoint and dimension information for communicating user information to a home region to which the user is affiliated. This facilitates single hop/reduced latency for content requests, and compliance with home regulations via a single hop to the home service.