The present invention discloses techniques of displaying a video. The disclosed techniques comprises receiving comment text information from a user, the comment text information is associated with the video; determining that the comment text information corresponds to a predetermined type of bullet screen based on parsing the comment text information; displaying a target bullet screen being generated based on the comment text information; displaying at least one interface element each of which is selectable and corresponds to an operation associated with the target bullet screen in response to detecting a selection of the target bullet screen on a first interface for playback of the video; and controlling the video to jump to a target interface for playback of the video in response to detecting a selection of one of the at least one interface element.